This synchronous training series is designed to build on the asynchronous content and provide an opportunity to practice framing, crafting, and delivering messages. There are three interactive training sessions in this series:
- Session I: Applying the Layers of Strategy and Crafting Your Overall Strategy (Wednesday, April 23, 2025 @ 1:00 – 3:00 PM EST / 10:00 – 12:00 PM PST)
Connect with other public health communicators and effectively build an overall strategy and narrow in on your goals.
- Session II: Understanding Framing and How Your Issue is Framed (Wednesday, May 7, 2025 @ 1:00 – 3:00 PM EST / 10:00 – 12:00 PM PST)
Explore the tenets of framing, understand how your issue is currently framed, and learn how to strategically message your issue.
- Session III: Delivering Your Message: Best Practices & How to Avoid Pitfalls (Wednesday, May 21, 2025 @ 1:00 – 3:00 PM EST / 10:00 – 12:00 PM PST)
Refine your message and practice delivering your message to different audiences.
The Zoom registration link for all three sessions is here. Once registered, you should receive a Zoom join link in your inbox – please use the link received to join the sessions.
Before the first session on April 23, please:
- Register for the above sessions via Zoom.
- Complete the pre-session survey (under “Course Content” below).
- Introduce yourself to fellow cohort members by adding a response to the “Welcome” post on the discussion forum below.
In order to receive a certificate of completion, you will need to attend and participate in all three sessions.
Meet the Experts
Rosaura Wardsworth, MMC, Co-Head of Training, joined BMSG in 2022 to help advocates learn to use the media to advance their policy goals. She is a dynamic public speaker who designs and executes media advocacy trainings and strategic consultations for health departments, community groups, youth leaders, and others interested in shifting the public debate on health and other social justice issues. Rosaura earned her bachelor’s in public health with an emphasis in international studies and her master’s from the Walter Cronkite School of Journalism and Mass Communication. In addition to her work at BMSG, she works as a professor in Orange County, educating future journalists in media and gender studies. She is also an instructor at UC Berkeley, leading one of their Changemakers courses. Before joining BMSG, Rosaura worked as a community journalist and forecaster in California, and as an anchor and bilingual health disparities reporter in Arizona. She brings more than five years of experience in public relations, social media, and nonprofit communications, where she worked to build capacity among various organizations.
Ingrid Daffner Krasnow, MPH, Co-Head of Training, has provided media advocacy training and strategic consultation at BMSG since 2008. She bridges her media advocacy expertise with more than 20 years of experience in non-profit communications and marketing strategy, fund development, and organizational management. Ingrid served for nine years on the Teton County (WY) Board of Health, where she gained insight into the inner workings of public health departments and the unique public health challenges facing rural communities. Ingrid earned her Bachelor of Arts in political science from U.C. Berkeley and her Master of Public Health from UCLA.
Discussion Forum
This forum is restricted to members of the associated course(s) and group(s).
Course Content
BONUS: Want to help inform the PHCC Academy’s future course offerings? Take this questionnaire.